For years, Samsung was accused of consistently underperforming in the mid-range and budget segments, and rightfully so, as the company's Galaxy A and J devices featured poor hardware at ridiculous prices. The company revamped its lineup this year, and that move appears to have paid off.
According to a report by Informa Tech, the Samsung Galaxy A10 was the best-selling Android device in the first half of the year. The device shipped a whopping 13.4 million units. That's particularly impressive when one remembers that the A10 went on sale around March, which means it was only on sale for four months at most.
Even more impressive is the fact that the Galaxy A50 was the second best-selling Android device over the same period with 12.0 million units shipped. The Galaxy A30 was seventh with 9.2 million shipped units, further showing Samsung's dominance.
Xiaomi, in typical fashion, had its share of the pie, as the Redmi 6A and Redmi Note 7 were the third and fourth best-selling Android devices in the given period, with 10.0 million units shipped each. The Redmi Note 7 is an expected entry but the 6A was released in June 2018, so that's rather impressive. Yet another Samsung device, the J2 Core, was fifth.
Samsung executives will be thrilled with the commercial performance of the new Galaxy A series. It's just more proof that if a company offers good value for money, there'll almost definitely be a direct impact on sales.
Source(s)
Informa Tech