Apple India Sales Division newly created following strong demand in contrast to global slowdown

The global smartphone market is currently perceived as undergoing something of a slowdown, even for major players such as Apple in their traditional strongholds such as North America. Then again, demand seems more resilient in some regions, particularly India.

Apple and Samsung combined were found to have taken ~40% of the total revenue generated in that market for the whole of 2022, according to IDC's latest report. The Cupertino giant's share of those takings grew by 27% YoY, despite factors such as inflation and supply-line disruptions.

Despite all that negative pressure, revenues and shipments in the premium segment (defined as that for units costing INR 30,000 (~US$365) or more) shooting up by the (apparently unprecedented) rates of 35% and 11% respectively. That might seem counter-intuitive, although it might also be an indication of people wanting to invest in a higher-end device that might last for longer throughout an uncertain future.

In any case, Apple has reportedly acknowledged its improved foothold in the Indian market by separating its sales operations from that of Africa, the Middle East and Eastern Europe for the first time.

Those regions combined had a single head of sales within the company; however, now that Hugues Asseman is retiring, Ashish Chowdhary has been installed as the new lead for Apple Sales (India), reporting to Michael Fenger, the OEM's head of product sales worldwide.

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