Action-cam market set to be worth US$10.25 billion by 2026

The action camera market is now projected to attain an approximate US$10.25-billion value by 2026. The latest report on this subject by ResearchandMarkets suggests that it will grow at a compound rate of 12.7% per year.

This market is apparently driven by the major, name-brand players in this game. They include GoPro, Sony, Olympus, Garmin, TomTom, Rollei, KG, Veho and Drift. Their market is driven by increasing levels of interest in and uptake of 'outdoor' activites such as skydiving, paragliding, bungee jumping, surfing, base jumping, rock climbing, mountaineering, hill-walking, water-sports and skiing.

Those who find they have more time and money for these kinds of pursuits want high-quality photography and videos from durable, portable, well-spec'd cameras so that they can share them on social media. This market is strongest in the Northern American region, although it is also emerging rapidly in Asia-Pacific.

ResearchandMarkets has also found that action-cam companies are also driving loyalty through add-on services such as clouds to which their footage can be uploaded.