Redmi executive reportedly shoots down idea of pop-up cameras for the brand

The pop-up camera is increasingly popular in 2019, as a number of smartphone OEMs have adopted it in order to score an approximate magic 90% in screen-to-body ratio terms. This is because the technology allows cameras (most often those found in the front side of a phone) to be moved off a panel's surface completely and into little motorized modules that rise from spots in the frame of the phone automatically instead.

Pop-up cameras may be fun gimmicks, but they also vary in terms of practicality and efficacy depending on how they are designed. In addition, should their actuators fail, the user may be down at least one smartphone camera permanently. This may be why Lu Weibing is reportedly dead against the concept for his brand's products.

A post on Chinese social media, apparently attributed to Lu, translates to the phrase, "Not happening". It was apparently written in response to a fan's message about the possibility of a pop-up camera in the upcoming Redmi flagship, a Snapdragon 855-powered device. Therefore, this premium phone may have to make do with the waterdrop-style notch found in the Note 7 or 7 Pro. On the other hand, these models function well enough without additional moving parts.