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Australia’s JB Hi-Fi extends massive AU$320 iPhone Xs discounts till 1 June

Australian retailer has extended its unprecedented flagship iPhone price cuts. (Screenshot: Notebookcheck)
Australian retailer has extended its unprecedented flagship iPhone price cuts. (Screenshot: Notebookcheck)
Major Australian consumer electronics retailer JB Hi-Fi has extended its massive AU$320 discount on the 512GB variants of the iPhone Xs model until 1 June. The initial price cut was already unprecedented for current-generation flagship iPhone in Australia, but to see the deal extended till 1 June highlights just how much iPhone sales are stagnating.

It appears that Apple has well and truly “jumped the shark” with its iPhone Xs pricing, at least in Australia. We reported last week that leading Australian consumer electronics retailer JB Hi-Fi had slashed AU$320 of the top-of-the-line iPhone Xs and iPhone Xs Max models with 512 GB of RAM – never before have we seen such a price reduction on Apple’s current-gen flagship iPhone model. In a further indication that customers are simply unwilling to fork out well over AU$2,000 for an iPhone, JB Hi-Fi has extended the huge AU$320 price cut all the way to 1 June.

The original price of the iPhone Xs 512 GB model was AU$2,199 – the price cut takes this down to AU$1,879 or the price equivalent of the 256 GB model. The original price of the iPhone Xs Max is listed at AU$2,369 – this can now be had for AU$2,049 but still priced north of $2K. As a point of comparison, even the more exotic ceramic variant of Samsung’s 512 GB Galaxy S10+ retails for AU$1,849 – a regular 512 GB Galaxy S10+ with glass back is currently retailing for AU$1,699. Pre-orders also shipped with a free set of Galaxy Buds worth AU$249, yet even Samsung is still having issues generating interest in its high-end devices too.

Apple is currently in the process of cutting prices on a number of its products in domestic and global markets, something that hasn’t been seen in years. It recently reduced the price of its HomePod, some of its MacBooks, along with price cuts for its iPhone Xr in certain markets as well. It appears that its strategy of raising the pricing tiers for its iPhone line (without corresponding feature or materials enhancements) has come at completely the wrong time with a smartphone market saturated with choices with similar features well below what Apple (and Samsung) are charging.

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(Screenshot: Notebookcheck)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > Australia’s JB Hi-Fi extends massive AU$320 iPhone Xs discounts till 1 June
Sanjiv Sathiah, 2019-04- 7 (Update: 2019-04- 7)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.