Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Major Australian retailer slashes over AU$300 off iPhone Xs 512 GB models

Australia retailer JB Hi-Fi is offering an AU$320 (US$226) discount on the iPhone Xs 512GB models. (Screenshot: Notebookcheck)
Australia retailer JB Hi-Fi is offering an AU$320 (US$226) discount on the iPhone Xs 512GB models. (Screenshot: Notebookcheck)
Apple, as many will be aware, rarely if ever offers discounts on its products. However, in further confirmation that iPhone sales have cooled, major Australian retailer JB Hi-Fi has slashed an incredible AU$320 (US$226) off the price of the iPhone Xs 512 GB and iPhone Xs Max 512 GB models.
Sanjiv Sathiah,

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! English native speakers welcome!

News Writer - Details here

In a never before seen discount in Australia on a current flagship Apple iPhone, top consumer electronics retailer JB Hi-Fi is offering a limited time discount of AU$320 off the 512 GB models of the iPhone Xs and iPhone Xs Max. Normally, the regular 5.8-inch iPhone Xs 512 GB model retails for an eyewatering AU$2,199 (US$1,558) and can now be had for the (still eyewatering), but more reasonable price of AU$1,879. The 6.5-inch iPhone Xs Max 512 GB is typically priced at a sky-high AU$2,369 (US$1,679), it is currently on sale for AU$2,049 (US$1,452).

As a close watcher of Apple product prices in Australia over the years, I can report that at best, customers are offered 10 percent of Apple products in sale events. However, this sort of discount has never been applicable to Apple’s iPhone line and certainly never on the current top-of-the-line flagship model. The discount that has been applied here works out to about 13.5 percent, which is quite unheard of and underscores that Apple has been struggling to shift iPhone Xs inventory at the nose-bleed end of the range. It has also been applied months before the launch of the next-gen iPhone.

iPhone revenue dropped by a precipitous 15 percent in its most recently reported quarter and was in line with a rare earnings warning issued to investors by Apple head of its December quarterly earnings report. The company’s stock fell after it announced that it was no longer going to break out sales numbers for its iPhone, iPad or MacBook lines, which investors saw as an indication Apple has reached “peak iPhone.”

At the time of its holiday quarter report, Apple CEO Tim Cook indicated that discounting its iPhone line was in the pipeline – given the thin margins Apple leaves its resellers, the level of discount currently being offered by JB Hi-Fi couldn’t have been achieved without Apple underwriting it.

, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 
static version load dynamic
Loading Comments
Comment on this article
Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1290 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 03 > Major Australian retailer slashes over AU$300 off iPhone Xs 512 GB models
Sanjiv Sathiah, 2019-03-28 (Update: 2019-03-28)