61% of US households with smart home devices polled plan to buy a smart doorbell in the next 12 months
Video doorbells should take the hassle of seeing who's at the front door thanks to their cameras, which are often capable of wireless connection to a user's smartphone, TV or display-enabled smart speaker. Parks Associates' on-going research on smart device ownership among broadband internet-equipped households in the US indicates that their popularity is growing steadily over the years.
It also concluded that 61% of the 10,000 households involved in the new study that also had at least 1 smart home device intend to buy such a doorbell in the next 12 months. The report's authors also noted that the companies involved in making these devices - which include Ring, Nest, August and Arlo - have become more competitive in terms of new features and specs such as Google Assistant or Amazon Alexa integration in response to their increasing success.
Parks Associates will present these findings and many more at its freshly-announced CONNECTIONS Summit, an event to be held in conjunction with CES 2021. This iteration of the event is planned as a virtual forum on consumer trends in the smart home, connected health, internet-of-things (IoT) and connected entertainment industries and the opportunities they may pose for OEMs in these spaces.