YouTube fail: Third-party copyright claim forces Nvidia’s DLSS 5 video offline

Nvidia’s own announcement video for DLSS 5 briefly disappeared from YouTube. However, the video was not removed by Nvidia itself, but deactivated by YouTube because of an alleged copyright violation. The trigger was a copyright claim from the Italian TV broadcaster La7.

As Insider Gaming reports, La7 had used the trailer itself. Large TV broadcasters typically upload their content to YouTube’s automated recognition system, Content ID. YouTube can then identify matching video and audio tracks in other uploads to protect against copyright infringement – and that appears to be exactly what happened in this case. The absurd part is that the claim apparently affected not only other videos containing excerpts from the trailer, but even Nvidia’s own original upload. As a result, the official DLSS 5 video was temporarily unavailable. The clip is now back online, but the case still shows how error-prone YouTube’s copyright system appears to be.

In the comment section under an X post by NikTek, which Insider Gaming also references in its reporting, the reaction was one of outrage. Although the video was presumably taken down because of an automated YouTube check, many users still place part of the blame on La7, since the claim appears to have been based on material the broadcaster had itself used earlier. Most of the criticism, however, is directed at YouTube, whose copyright system seems far too willing to accept claims without manual review.