Xiaomi, Huawei, and Apple are now the top smartphone brands in China
While Xiaomi grossly overestimated its sales targets last year, the Chinese manufacturer still ranks first in its home country according to the latest figures from IDC. Huawei and Apple are second and third on the list, respectively. Smartphone shipments as of Q4 2015 as a whole rose by 7.9 percent in the region to 117.3 million units.
As for the full 2015 year, smartphone shipments rose 2.5 percent from 423.3 million in 2014 to 434.1 million. Oppo and Vivo are now the fourth and fifth largest smartphone manufacturers in China compared to the same study done in 2013 where Samsung, Lenovo, and Coolpad were all part of the top five only to drop off in two years time.
When looking at the average prices of smartphones, Xiaomi, Oppo, and Vivo have all been offering cheaper and cheaper devices. On the other hand, the average prices of Huawei and Apple smartphones have actually risen by 20.9 percent and 15.7 percent, respectively, from 2014 to 2015.
Huawei recently boasted shipping 100 million smartphones worldwide compared to over 300 million from Samsung and 80 million from Xiaomi during the 2015 calendar year. Other manufacturers like LG, HTC, Lenovo, and Microsoft have been reporting relatively poor smartphone sales in comparison.