Huawei and Leica team up to improve smartphone photography
Iconic photography brand Leica is no stranger to the smartphone industry, as they already teamed up with Panasonic for the Lumix CM1 camera-phone. Now, they move one step further and sign a "strategic partnership" with a Chinese company who has been growing a lot in the mobile market lately, namely Huawei.
Huawei and Leica announced their partnership during the first day of CP+, Japan's most notorious camera show. According to an official press release about this agreement, the pact between the two giants aims to turn into a "co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography."
However, the details are still shady, at least. While both companies claim that more info on this will become available "as the partnership continues," the Huawei P9 has been in the rumor mill for quite a long time and it seems like adding Leica photo technology to it is worth the delay.