Huawei threatens Apple's position in China
While analysts were talking about Xiaomi and Huawei overtaking Apple in China's smartphone market one year ago, now it looks like Apple is still losing ground. While fragmentation of the Android market allowed the Cupertino-based company to lead the Chinese market when facing other individual companies, it looks like Huawei might grab the crown soon.
According to smartphone sales data from Kantar for the three-month period ending in January, "Apple’s iOS continued to grow share in urban China, though the rate of that growth was the slowest since late 2014." Apple gained a solid 25 percent market share during the period, while Huawei closed the gap to less than one percent, controlling 24.3 percent. As expected, the third position belongs to Xiaomi, who dropped more than 10 percent compared to one year ago.
Worldwide, Huawei climbed from less than 5 percent in 2014 to 14 percent in early 2016. This happened without even having a solid presence in the US, but after a successful start in multiple markets across Europe. Huawei managed to climb to second place in Spain, Italy, and Germany last year.