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Panasonic Lumix S9 supply shortages complete Fujifilm X100VI impersonation act despite bad press

It looks like the Panasonic Lumix S9 may face similar supply shortages to the infamous Fujfilm X100VI. (Image source: Panasonic)
It looks like the Panasonic Lumix S9 may face similar supply shortages to the infamous Fujfilm X100VI. (Image source: Panasonic)
Despite substantial backlash after the Panasonic Lumix S9 announcement, it looks as though fans are eager enough to get their hands on the compact full-frame camera that they are causing delivery delays for Panasonic. Fujifilm's X100 series is infamous for its delivery delays and supply shortages — both of which just seem to create more hype around the camera.

Since its launch earlier this year, the Panasonic Lumix S9 has been embroiled in controversy. Between the corners Panasonic cut to arrive at such a small body and the fuss certain camera reviewers kicked up on YouTube, it seemed like the Lumix S9 was doomed from the start.

According to a recent statement by Panasonic itself, however, this perception couldn't be more incorrect, apparently. In the statement, Panasonic once again acknowledges its error in using stock images from other manufacturers, but then goes on to confirm that there will be some delays when the Lumix S9 starts shipping on June 20.

Regarding the above, we have started accepting pre-orders for the new LUMIX DC-S9 full-frame mirrorless interchangeable-lens camera, which is scheduled to be released on June 20th, but we have received more pre-orders than we expected. Therefore, some customers who have pre-ordered may not be able to receive the product on the release date. –Panasonic (machine translation)

These supply shortages echo those faced by Fujifilm customers who attempted to buy the Fujifilm X100V and X100VI, adding credence to the idea that smaller camera bodies with larger full-frame and APS-C sensors may be the future of consumer cameras in the mirrorless age, despite the rise of smartphones.

How things play out regarding the Lumix S9 after long-term reviews drop and the camera becomes generally available remains to be seen, but if it's anything like the Fujifilm X100VI, supply shortages will likely continue well into the future.

If you're looking for a compact camera that's in stock, check out the OM System OM-5 on Amazon while it's discounted to $999.

Notification regarding delivery of the full-frame mirrorless interchangeable-lens camera DC-S9:

Thank you for your continued patronage of Panasonic products.
We would like to sincerely apologize for the great concern and inconvenience caused by the inappropriate use of images from a stock photo service on the LUMIX product website.

Regarding the above, we have started accepting pre-orders for the new LUMIX DC-S9 full-frame mirrorless interchangeable-lens camera, which is scheduled to be released on June 20th, but we have received more pre-orders than we expected. Therefore, some customers who have pre-ordered may not be able to receive the product on the release date. In addition, for customers who make pre-orders in the future, it may take some time for the product to be delivered from the release date.

We would like to once again apologize for not meeting the expectations of our customers who were looking forward to the product and for the inconvenience caused.

We will make every effort to deliver your order as soon as possible in order to meet your expectations, and we appreciate your understanding.

[Applicable products]
DC-S9-K/S, DC-S9K-K/S, DC-S9H-K/S

June 10, 2024
Panasonic Entertainment & Communications Co., Ltd.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 06 > Panasonic Lumix S9 supply shortages complete Fujifilm X100VI impersonation act despite bad press
Julian van der Merwe, 2024-06-12 (Update: 2024-06-12)