Fujifilm denies planned shortage of the X100VI following accusations, but camera still remains sold out
The Fujifilm X100VI was announced on February 20, 2024, and was due to be launched just one week later for a recommended retail price of $1,599.95. However, the camera is still not in stock at any retailer more than four months after its launch. The only offers that are available at short notice are from eBay dealers who are asking at least $2,905 for the camera, $1300 more than at Fujifilm.
During a Q&A session at the announcement of the results for the financial year ending March 2024, Fujifilm managers commented on the issue. According to their statements, the situation surrounding the Fujifilm X100VI inventory shortage is completely "normal", while the company is trying to act in a similar way to Leica to ensure that Fujifilm products retain their value as stably as possible. The Leica M11 was also sold out for several months after its launch.
This statement was taken by some customers to mean that Fujifilm is deliberately running out of stock in order to be able to increase the price. Fujifilm has now informed PetaPixel that the company is currently producing as many X100 VIs as it can and immediately delivering these to customers and dealers. Fujifilm stresses that the allegation of a deliberately planned production shortage is not accurate.
Fujifilm states that it is currently producing around 15,000 units of the X100VI per month, about twice as many as its direct predecessor. Compact cameras with large sensors are currently enjoying great popularity, which is why the brand new Leica D-Lux 8 is already sold out at many dealers just one day after its official launch.
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