Fujifilm X100VI shortage causes Amazon pre-order cancellations after months of waiting as buyers seek alternative compact cameras

When the Fujifilm X100VI was launched, Fujifilm claimed that it had addressed the supply shortages that plagued the X100V by doubling production capacity, however that doesn't seem to have had the desired effect. FujiAddict recently reported that customers who placed pre-orders for the X100VI have been informed that their order has been cancelled months after the pre-order was placed. 

Amazon cites a lack of availability for the order cancellations, and the example screenshot shown by FujiAddict indicates that the pre-order was placed at least three months prior. Similarly, recent posts by users of r/Fujifilm on Reddit indicate that their pre-orders have an estimated delivery date as much as 10 months to a year after they placed the pre-orders, indicating that demand is indeed overwhelming supply, as was the case with the Fujifilm X100V.  

The massive rise in popularity of the X100 series on social media meant that there was always going to be high demand for the X100VI, given the sweeping improvements Fujifilm made to the compact camera's hardware. Also common in the Fujifilm subreddit are comments expressing frustration about Fujifilm once again failing to meet supply, with many saying they had already bought accessories for their future X100VI in anticipation for the delivery date. 

Some prospective X100VI buyers are even giving up entirely and opting for alternatives, like the Fujifilm X-T50 (curr. $1,799.99 at Best Buy), Ricoh GRIII, Fujifilm X-S20 (curr. $1,399.95 with a kit lens at Best Buy), or even the Nikon Z fc (curr. $1,096.95 on Amazon with a 16–50 mm VR lens).