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New Philips OLED and LCD TVs to come with Bowers & Wilkins audio technology during extended partnership

The Philips +984 OLED TV has sound by Bowers & Wilkins. (Image source: Philips)
The Philips +984 OLED TV has sound by Bowers & Wilkins. (Image source: Philips)
A press release has revealed that Philips (TP Vision) and Bowers & Wilkins have decided to extend their partnership and continue to offer their respective expertise in future Philips OLED and LCD TVs. The duo previously collaborated on the well-received 65OLED+984 and OLED+934 models, and new televisions are expected to be released soon.

It appears the idea of combining the visual expertise of Philips with the audio expertise of Bowers & Wilkins has been fruitful for the two companies, as they have decided to extend their partnership for the future and plan to release more devices in the next few months. The already released Philips 65OLED+984 and 65OLED+934 televisions incorporated sound equipment from Bowers & Wilkins and have been highly praised by reviewers.

According to the press release, fans of the companies can expect new Philips/Bowers & Wilkins products during the second half of 2020. These products include some more OLED+ models and apparently some LCD televisions that will offer a range of smaller sizes for customers to choose from. But those interested in buying one of these dual-effort OLED+ devices better be ready for an expensive purchase.

Even with it boasting a 4K OLED screen, HDR10+ support, smart TV functions, 4x HDMI, 3 x 20 W speakers, Dolby Atmos support, and all the Philips Ambilight features for enhanced viewing and better gaming experiences, the 65OLED984 still costs a pretty penny. The 65-inch television had a price tag of £4,499 (US$5,648) when tested by What Hi-Fi, although it did receive considerable praise for both its picture and sound.


CMC PR & Philips & What Hi-Fi (1/2) & TrustedReviews (1/2)

TP Vision and Bowers & Wilkins extend game-changing partnership

16 July 2020

Amsterdam, July 16, 2020 – TP Vision and legendary British audio engineering company Bowers & Wilkins have agreed to extend their ultra-successful exclusive partnership.

Initially announced in June 2018, the partnership proved to be game-changing for the premium TV market, delivering an outstanding series of Ambilight TVs that established a new reference point for picture and sound quality.  The partnership continues to be one of the most exciting developments in the television sector, with new OLED+ due to launch in the second half of 2020, plus more LCD models at smaller screen sizes.The results of the partnership are very clear. The three OLED+ Ambilight TVs launched so far have had an outstanding reception from consumers, trade and media, winning an incredible 95 awards throughout Europe over the past 18 months.

In particular, the 65OLED+984 model has been acknowledged as the new reference for performance and design in the TV market, setting the quality standard that all other premium brands must now try to reach.New Philips premium Ambilight TVs will continue to combine the world-renowned technologies and engineering expertise of the two companies, ensuring the best possible TV picture and sound experience.The partnership has been enhanced by both brands’ long-lasting tradition for developing all their own technologies in-house, with total quality control over every stage of product development and production. This policy is made all the more effective and efficient by the location of key engineering facilities for both brands in Europe.  TP Vision maintains an Innovation Centre in Ghent, Belgium, whilst Bowers & Wilkins research and development centre is in Southwater, UK.

Commenting on the renewed partnership Kostas Vouzas , CEO for TP Vision Europe said: “I genuinely believe we changed the premium TV market when we revealed the first products from our partnership with Bowers & Wilkins. We have been able to set new performance standards for what should be possible and that we have continued to do so as each new TV has been revealed. This is a ground-breaking partnership of two outright leaders in their field and I am confident we will continue to delight our consumers with outstanding products. I’m delighted that our partnership will continue into the future”.

Geoff Edwards, CEO for Bowers & Wilkins said: “Our partnership with TP Vision is one of equals and is a perfect example of how we can combine our audio skills with those of another outstanding brand to redefine the listening expectations of premium audio-visual products in the marketplace. We are tremendously proud of the success we have been able to achieve in the TV category to date, and we are delighted TP Vision will continue to be our partner into the future.”

For additional details regarding the new partnership between TP Vision and Bowers & Wilkins please contact:Adrian Gonzalez-Ibbitson. International PR Manager TP Vision Europe. +31 (0) 6 393 416 78. [email protected]Andy Kerr. Director of Product Marketing & Communications. +44 (0) 7590 735 140. [email protected]Craig Duggan. CMC PR LTD. +44 (0) 203 494 4422. [email protected]

About Philips TV Europe - TP Vision 

TP Vision is a dedicated TV player in the world of visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior TV experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries. TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.

About Bowers & Wilkins

Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience.  

Learn more at www.bowerswilkins.comFor additional materials, photos, videos, footage please see links below: High res images: 

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2020 07 > New Philips OLED and LCD TVs to come with Bowers & Wilkins audio technology during extended partnership
Daniel R Deakin, 2020-07-17 (Update: 2020-07-17)