Notebookcheck

Most Pixel 3 or OnePlus 6T switchers previously owned a Galaxy

The OnePlus 6T is popular with former Samsung Galaxy owners according to a new report. (Source: OnePlus)
The OnePlus 6T is popular with former Samsung Galaxy owners according to a new report. (Source: OnePlus)
A new study from Counterpoint Research has shed a little light on Samsung’s smartphone sales woes. Although still the number one smartphone maker in the world, its profits have taken a big hit with lower sales of its premium devices. Now we know where some of these customers are heading.

Both Apple and Samsung have been struggling of late, particularly when it comes to the sales of their high-end smartphones. Apple has simply priced its flagship line out of reach for many, with customers more likely to hang on to their iPhone longer rather than upgrade year-in-year-out as they might have in the past. Samsung, on the other hand, has also had to contend with the rise of Chinese Android smartphone makers undercutting it as it did to the likes of Sony.

New data from Counterpoint Research shows that Samsung’s US customers have been tempted to dabble with Android devices from other companies. When it comes to first time Pixel 3 owners, a staggering 51 percent had previously owned a Samsung smartphone. By comparison, only 14 percent of new Pixel 3 customers switched from an iPhone. It was a similar picture for new OnePlus 6T owners. In this instance, 37 percent switched from a Samsung device while just 16 percent came over from an iPhone. 

It helps to explain why in Samsung’s most recent guidance, it is expecting a sharp drop in year-over-year in operating profits of 60 percent. This suggests that it is not just in the US that Samsung is facing a customer exodus. While the Pixel 3 is priced similarly to the Galaxy S9/10 range, the OnePlus 6T offers high-end features at a much lower price point. It also offers a more stock-like Android experience in line with the Pixel 3. One also wonders if the switchers could also be driven by the promise of faster OS updates.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Samsung customers have drifted to the Pixel 3 and OnePlus 6T in the US. (Source: Counterpoint Research)
Samsung customers have drifted to the Pixel 3 and OnePlus 6T in the US. (Source: Counterpoint Research)
static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > Most Pixel 3 or OnePlus 6T switchers previously owned a Galaxy
Sanjiv Sathiah, 2019-04-12 (Update: 2019-04-12)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.