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High-end Google Pixel 3 phone sales slow ahead of mid-range Pixel 3a model launch

Google Pixel 3 XL sales could have been hindered by its controversial design which features a large notch. (Source: Google)
Google Pixel 3 XL sales could have been hindered by its controversial design which features a large notch. (Source: Google)
Google has admitted its Pixel 3 line of flagship smartphones isn’t selling well. Although failing to break out unit sales numbers at its Q1 conference call, the company cited unspecified pressures in the premium smartphone market for its poorer than expected sales.

Google has revealed that its Pixel 3 flagship smartphones have sold in fewer numbers than for the same period last year. The revelation came during parent company Alphabet’s Q1 conference call when CFO Ruth Porat was responding to questions about whether Google’s hardware business adding worthwhile revenue to Google’s bottom line. Porat didn’t break out unit sales numbers but said that weak Pixel 3 sales was due to “some of the recent pressures in the premium smartphone market.”

Google’s Pixel smartphones have never sold in large volumes, so any kind of backwards step is hardly good news for the Mountain View company. The Pixel 3 line has received positive reviews for its stock Android interface and for the quality of the still images produced by its camera. However, the designs weren’t as well receive with reviewers noting the size of the bezels of the devices was out of step with the rest of the flagship smartphone segment, while the Pixel 3 XL was pilloried for the size of its display notch.

News of weak Pixel 3 sales also comes on the back of recent reports that the company has downsized its Pixelbook and Pixel Slate team also due to lackluster sales. Despite this, Google’s hardware revenue for the quarter was up at US$5.5 billion even if it is dwarfed by its $31 billion in advertising revenue for the same period. It suggests sales of its other devices including smart speakers and Google Home smart display are doing well. The forthcoming, and more affordably priced, Pixel 3a and 3a XL mid-range smartphones could help turn things around.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > High-end Google Pixel 3 phone sales slow ahead of mid-range Pixel 3a model launch
Sanjiv Sathiah, 2019-04-30 (Update: 2019-04-30)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.