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Mario Kart Tour finishes first month with 123.9 million downloads

Image via Nintendo
Image via Nintendo
Super Mario Kart is off to a phenomenal start. The mobile racing game hit 123.9 million downloads in its first month on the market, making it the most downloaded Nintendo smartphone game in its first month. However, total revenue pales in comparison to Fire Emblem Heroes, possibly because of Mario Kart Tour's controversial subscription system.
Sam Medley,
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Nintendo has had a few wins with mobile releases, but none have been as successful as Mario Kart Tour. The racing game hit 123.9 million downloads as it completed its first month on the market.

To put things in perspective, Super Mario Run holds the second-highest number of first-month downloads for a smartphone game published by Nintendo, and it only managed 21.8 million downloads. Animal Crossing: Pocket Camp comes in third place with 19.1 million, and Fire Emblem Heroes trails behind at 9.7 million.

Surprisingly, despite its controversial subscription system (or perhaps because of it), Mario Kart Tour only earned a silver medal in terms of first-month revenue. The gold crown goes to Fire Emblem Heroes (FEH). Interestingly, FEH generated almost twice as much revenue as Mario Kart Tour in its first month (US $67.6 million vs $37.4 million) even though it had 1/12 the number of downloads. Both titles are free-to-play, but Mario Kart Tour relies on a monthly subscription to unlock premium features. Fire Emblem Heroes uses an in-app purchase model for its premium features.

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Sam Medley
Sam Medley - Senior Tech Writer - 1105 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.
contact me via: @samuel_medley
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 10 > Mario Kart Tour finishes first month with 123.9 million downloads
Sam Medley, 2019-10-30 (Update: 2019-10-30)