Mario Kart Tour finishes first month with 123.9 million downloads
Nintendo has had a few wins with mobile releases, but none have been as successful as Mario Kart Tour. The racing game hit 123.9 million downloads as it completed its first month on the market.
To put things in perspective, Super Mario Run holds the second-highest number of first-month downloads for a smartphone game published by Nintendo, and it only managed 21.8 million downloads. Animal Crossing: Pocket Camp comes in third place with 19.1 million, and Fire Emblem Heroes trails behind at 9.7 million.
Surprisingly, despite its controversial subscription system (or perhaps because of it), Mario Kart Tour only earned a silver medal in terms of first-month revenue. The gold crown goes to Fire Emblem Heroes (FEH). Interestingly, FEH generated almost twice as much revenue as Mario Kart Tour in its first month (US $67.6 million vs $37.4 million) even though it had 1/12 the number of downloads. Both titles are free-to-play, but Mario Kart Tour relies on a monthly subscription to unlock premium features. Fire Emblem Heroes uses an in-app purchase model for its premium features.