Nintendo continues mobile march with Fire Emblem Heroes

Nintendo fulfilled a lot of fans’ dreams by launching into smartphone apps with the release of Super Mario Run on iOS last December. Although it wasn’t able to live up to the hype rumors had generated, the game has gone on to enjoy success, netting an estimated $30 million in total revenue. It looks like Nintendo is hoping to continue capitalizing on its current IPs by releasing them into the smartphone arena. The Japanese gaming giant has announced a new game coming to Android and iOS in February.

Fire Emblem Heroes is a stark departure from the fast-paced action of Super Mario Run. The Fire Emblem series is well known as a leader in the Strategy Role-Playing Game (SRPG) genre and stands out for its gameplay and character development. The newest entry, which will be released on February 2nd, looks to bring that experience to smartphones.

While Super Mario Run allowed users to play the first few levels for free and charged $10 for full access, Fire Emblem Heroes is a free-to-play game with in-app purchases (IAPs). Super Mario Run was criticized for its revenue model, so it will be interesting to see if the IAP model will work better for Nintendo.

Nintendo also announced that Super Mario Run, currently an iOS exclusive, will also be coming to Android devices sometime in March. Both Super Mario Run and Fire Emblem Heroes are available for pre-registration in the Google Play Store.

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