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Latest iPhone sales figures touted to break records despite fresh decline in Apple revenue

The iPhone 14 Pro series. (Source: Apple)
The iPhone 14 Pro series. (Source: Apple)
Apple has just reported "fiscal 2023 second quarter" (or 2FQ2023) takings reduced by 3% year-on-year (YoY). On the other hand, the Cupertino giant asserts that its iPhones made the most for any quarter in its history, while services such as Music or TV posted an "all-time record". Nevertheless, it follows that Macs and iPads did not do so well during the 3 months in question.

Apple has summarized its 2FQ2023 report by asserting that its "business performance" has improved compared to the previous quarter, with a "strong operating cash flow" of just under $29 billion and an intention to raise the dividend paid to its shareholders for the 11th quarter running.

Nevertheless, it remains that its latest revenue count was officially unveiled at $94.8 billion, or -3% compared to 2FQ2022. It seems iPhones definitely can't be to blame for this downturn, with the Cupertino behemoth claiming that their sales broke records between February and April 2023.

Meanwhile, its services saw apparently unprecedented growth during the same months. Furthermore, the April 2023 announcement of an APY of 4.15% for the new, US-only Savings feature for Apple Wallet may propel that performance to greater heights in subsequent quarters.

However, the company saw sales of its Macs and iPads drop to US$7.17 billion (or -31% YoY) and US$6.67 billion (or -13% YoY) respectively for 2FQ2023, suggesting that neither category has recovered from exposure to their "challenging macroeconomic environment" quite yet.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2023 05 > Latest iPhone sales figures touted to break records despite fresh decline in Apple revenue
Deirdre O'Donnell, 2023-05- 5 (Update: 2023-05- 5)