Insta360 releases Go Ultra Hello Kitty limited edition globally with 200 minutes of runtime

Following the China launch, Insta360 has now officially launched its latest Go Ultra Hello Kitty limited edition action camera in the global market. Made in collaboration with Sanrio, the action camera is based on the pop culture character Hello Kitty. Since it’s a limited edition, it’s obvious that you get custom hardware designs, themed accessories, and exclusive app features built around the character.

Insta360 offers a Go Ultra Hello Kitty limited edition gift box, which is priced at $569.99. Inside the box, you get a Go Ultra action camera finished in a Hello Kitty theme along with a wearable neck strap, a mini 2-in-1 tripod 2.0, a pink USB-C-to-C cable, a magnetic easy clip, a quick-release safety cord, and a Hello Kitty custom carry case for carrying the camera and its accessories on the go.

Design-wise, the Go Ultra Hello Kitty edition features a lively two-tone sakura-pink finish. The standalone camera has an image of an iconic character in the bottom left corner on the front. The Action Pod’s shutter button has Hello Kitty’s polka-dot bow, while flipping open the touchscreen revealed custom character artwork.

The company hasn’t stopped at hardware for the limited edition. The new camera also gets a special animation, which users can see while connecting it to the companion app. On top of these features, there are also four exclusive Hello Kitty-themed watermarks, and users can easily set their favorite watermark as the default export style in the app.

Besides cosmetic changes, the Go Ultra Hello Kitty limited edition retains the core specs of the standard Go Ultra, featuring a 5 Nm AI chip and a 1/1.28-inch camera sensor. The 50 MP sensor can capture footage at up to 4K/60 fps within a housing that weighs just 53 grams (0.11 lbs). Furthermore, it is said to last up to 70 minutes on its 500 mAh battery or 200 minutes when paired with its Action Pod that adds another 1,450 mAh battery.

Insta360 has also added new imaging features into the Go Ultra Hello Kitty limited edition, including portrait mode 2.0 and 11 film-style filters, such as CC Film and NC Film, which is further said to give footage a classic, vintage camera look. The Insta360 Go Ultra Hello Kitty limited edition is now available at Insta360's official website, Amazon, and other authorized retailers.