Go Gen 3: Polaroid launches "world's smallest instant camera" in five colors

Polaroid has launched the third generation of its miniature "Go" series just in time for summer. Marketed as the "world's smallest instant" camera, the successor to the Polaroid Go 2 ($80 at Amazon USA) is aimed at tech-weary Gen Z users who wish to reduce their screen time and spend more time in the real world.

The Polaroid Go Gen 3 has dimensions of 106.5 x 83.8 x 64.6 mm and is positioned as a highly pocketable, user-friendly analogue camera that can instantly print small-format photos measuring 66.6mm x 53.9mm, with an image area of 47mm x 46mm. These photos can fit right into your smartphone case.
 

The Go Gen 3 carries over several features from its predecessor, including a selfie mirror, a self-timer for group shots, and a double-exposure mode that lets you layer two exposures on a single frame for creative results. Like the Go 2, it remains a straightforward point-and-shoot: fixed focus, fully automatic settings and no real learning curve required.

Price and availability

Buyers can purchase the camera in five colors — white, black, teal blue, ice blue or purple — at Polaroid at a starting price of $89.99 / £79.99.