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Eye-watering ASUS ROG Strix RTX 4060 Ti 16 GB price makes card more expensive than much better RTX 4070

The ASUS ROG Strix RTX 4060 Ti 16 GB features one HDMI and three DisplayPort outputs. (Source: ASUS/Notebooksbilliger)
The ASUS ROG Strix RTX 4060 Ti 16 GB features one HDMI and three DisplayPort outputs. (Source: ASUS/Notebooksbilliger)
The RTX 4060 Ti 16 GB is the latest GPU to come out of NVIDIA’s camp. The card features the same 4,352 CUDA cores, 2.5 GHz boost frequency, and 288 GB/s memory bandwidth as the RTX 4060 Ti 8 GB but doubles the VRAM buffer. NVIDIA has priced the board at US$499 in the US and €549 in Europe. However, the ASUS ROG Strix RTX 4060 Ti 16 GB has been listed for more than some RTX 4070 models in Germany.
Desktop Gaming Geforce GPU

As an earlier report indicated, NVIDIA quietly released the RTX 4060 Ti 16 GB without any review coverage on July 18. The GPU is just the regular RTX 4060 Ti but with 8 GB more VRAM for US$100 more. Although the board has an MSRP of US$499, there is no Founders Edition model and it was expected that certain AIB models would cost considerably more than the base price. However, it appears that the situation could be even worse as an ASUS ROG Strix RTX 4060 Ti 16 GB has been listed on the German retailer Notebooksbilliger for €659. This price is €60 more than the lowest-priced RTX 4070 models available to buy from the retailer.

While the ASUS ROG Strix GPUs are high-end cards that are bound to command a hefty premium over the MSRPs, seeing an RTX 4060 Ti 16 GB cost more than an RTX 4070 illustrates how bad of a value NVIDIA’s newest board really is. The RTX 4070 is, on average, 28.6% faster at FHD, 33.3% ahead at QHD, and 39% ahead at 4K vs the RTX 4060 Ti. So, the ASUS ROG Strix RTX 4060 Ti 16 GB costing more than the RTX 4070 doesn’t make sense from any angle.

The base RTX 4060 Ti 8 GB caught a lot of flak from many reviewers due to the price, performance, memory configuration, and the resulting poor value vs the RTX 3060 Ti. Had NVIDIA provided review samples for the RTX 4060 Ti 16 GB, the card would most likely have gotten even worse reviews due to the US$100 price increase. Suffice to say, the RTX 4060 Ti 16 GB seems like a pretty poor release.

ASUS ROG Strix RTX 4060 Ti on Notebooksbilliger. (Source: Notebooksbilliger)
ASUS ROG Strix RTX 4060 Ti on Notebooksbilliger. (Source: Notebooksbilliger)
€599 RTX 4070 models on Notebooksbilliger. (Source: Notebooksbilliger)
€599 RTX 4070 models on Notebooksbilliger. (Source: Notebooksbilliger)

Source(s)

VideoCardz (1,2), Notebooksbilliger

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 07 > Eye-watering ASUS ROG Strix RTX 4060 Ti 16 GB price makes card more expensive than much better RTX 4070
Fawad Murtaza, 2023-07-19 (Update: 2023-07-19)