DJI Avata 360 rears its head in new leaks with launch pricing and release date rumoured
The launch of DJI's first 360° drone may not be as far off as we thought. With the threat of a US ban on sales of new releases looming, various sources now indicate that the Avata 360 is set to officially launch before the end of the year. Reportedly, DJI hopes to undercut Insta360 and its Antigravity A1 alternative, too.
To recap, the Federal Communications Commission (FCC) published initial documentation relating to the Avata 360 earlier this week. In short, this certification allows DJI to launch the drone in one of its most important markets. However, this must occur before December 23, after which DJI looks destined to be subject to US sales restrictions pending a last-minute US security audit that seems unlikely to occur at this stage.
Thus, DroneXL and others now believe that DJI intends to launch the Avata 360 before this deadline, which is also expected to be the case for the Osmo Pocket 4. According to new reports, DJI intends to price the Avata 360 with the Antigravity A1 in mind. Although the latter's pricing remains unconfirmed for now, rumours indicate that it could start for around $999.
Apparently, the same will be true for the Avata 360, at least in its base configuration. While this should make it price competitive with the Antigravity A1, it would represent a circa 8% uplift over the existing Avata 2 (curr. $849 on Amazon). For that $79 price increase, DJI is expected to include two 1/1.1-inch camera sensors with a housing that can rotate 90° to shoot true first-person view (FPV) content too.
Source(s)
No comments for this article
