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Deal | 65-inch Sony Bravia 8 II OLED TV hits a new low price, offering a brighter cinematic experience

Front of Sony Bravia 8 II OLED TV is shown (Image source: Sony with edits)
Front of Sony Bravia 8 II OLED TV is shown (Image source: Sony with edits)
Not all OLED TVs are equal, with the Bravia 8 II a cut above many alternatives. Its QD-OLED panel delivers a more lifelike picture that’s precise without changing settings. The 65-inch TV included in the Black Friday Costco deal enjoys a larger discount than at any point in Amazon’s history.

The Sony Bravia 8 II is the follow-up to the highly-rated A95L OLED TV. Although more affordable, the newer display doesn’t compromise on HDR brightness. Along with the benefits of a QD-OLED panel, it also offers an intelligent XR processor for effective upscaling. The 65-inch version of the TV has refused to accept significant discounts until now.

At Amazon, the lowest price the Sony OLED TV has been listed at is $2298, a discount from its $2798 MSRP. The new Costco deal lowers the Bravia II price further to $2000. Shoppers also receive an additional 3 years of warranty coverage, extending the protection to 5 years. Buyers will need a Costco membership to avoid a surcharge.

Why the Bravia 8 II is a more premium OLED TV

Although the Bravia 8 II is not the cheapest 65-inch TV, it produces well above-average picture quality. Compared to the lower-end Bravia 8 with WOLED technology, the QD-OLED option on sale now has more vibrant colors. While the display still can’t compete with ultra-bright Mini-LED models, it’s also a better match for spaces without light control.

Sony Bravia 8 II OLED TV is shown in living room (Image source: Sony with edits)
Sony Bravia 8 II OLED TV is shown in living room (Image source: Sony with edits)

Despite the Sony OLED TV catering to experienced viewers, it doesn’t require much setup. Colors are accurate without needing professional calibration. It also adapts effortlessly to different content, with a handful of different picture modes.

Similar features as other Bravia TVs, for better or worse

Like with other Sony options, the Bravia 8 II has features designed for PS5 consoles. Auto HDR Tone Mapping ensures that games look as designers intend. 4K 120Hz gameplay is also possible with the Rtings review detecting only minimal input lag. However, the Bravia 8 II shares the same drawback as the Bravia 8, with only two of four ports meeting the HDMI 2.1 spec.

The Sony OLED TV does face stiff competition from the similarly priced Samsung S95F. While the Samsung rival is even brighter, it lacks Dolby Vision support and doesn’t handle lower resolution content as well. The Bravia II also possesses superior audio capabilities, delivering clearer, more impactful sound.

As a well-rounded high-end display, the 65-inch Bravia 8 II follows the A95L’s tradition of cinematic-level image quality. The $2000 Costco deal may not last indefinitely, as some zip codes show low stock.

Disclaimer: Notebookcheck is not responsible for price changes carried out by retailers. The discounted price or deal mentioned in this item was available at the time of writing and may be subject to time restrictions and/or limited unit availability.

Sony Bravia 8 II OLED TV front shown at angle (Image source: Sony with edits)
Sony Bravia 8 II OLED TV front shown at angle (Image source: Sony with edits)
Sony Bravia 8 II OLED TV side view and connectivity (Image source: Sony with edits)
Sony Bravia 8 II OLED TV side view and connectivity (Image source: Sony with edits)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 11 > 65-inch Sony Bravia 8 II OLED TV hits a new low price, offering a brighter cinematic experience
Adam Corsetti, 2025-11-28 (Update: 2025-11-28)