The 98-inch Redmi Smart TV Max sells like hotcakes as 1,000 units go in a minute and Xiaomi moves into gold for its anniversary celebrations

It would seem like something of an understatement to claim that Xiaomi is having a particularly successful period during its 10th anniversary celebrations. Not only is the popular Chinese OEM racking up thousands of sales of its brand-new Ultra smartphones but yet again the 98-inch Redmi Smart TV Max has proved to be as big a seller as hotcakes were in the 19th century. The huge TV is sold out once more, with Xiaomi announcing that 1,000 units of the Redmi Max 98 were sold in just 60 seconds. At 19,999 yuan (US$2,877) each, that’s a tidy sales figure of nearly 20 million yuan (US$2.877 million) reached in a minute.

Xiaomi has had great success with the 98-inch Redmi Smart TV Max every time the 4K set is offered up in a flash sale. On its initial release, 1,000 units of the Redmi Max 98 were sold in just over three minutes, so this latest sales feat is even more remarkable when put into context. It seems buyers in China are spellbound by the attractive price for a 98-inch smart TV that offers MEMC technology, a sturdy metal-frame build, Dolby support, a 12nm custom processor, and 85% NTSC color-gamut coverage. It still remains to be seen if Xiaomi will offer the Redmi Smart TV Max in global markets, where it would likely repeat its domestic sales success.

When a company can rake in nearly US$3 million in sales in just a minute for a single device, then it seems reasonable that it might turn to gold for its next business venture. However, Xiaomi simply wants to offer its hardcore fans a pure gold commemorative coin for its 10th anniversary. The smaller coin (3 g, 20 mm diameter, limited to 10,000 coins) is priced at 1,482 yuan (US$213) and the larger coin (10 g, 30 mm diameter, limited to 5,000 coins) has a price tag of 4,940 yuan (US$711). The gold coins are imprinted with the logo “our quest is the sea of stars” and feature “Mitu” – the Xiaomi Mi Bunny mascot.

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