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Xiaomi executive nabbed promoting the new Poco F1 with fake camera samples

CEO of Xiaomi, Lei Jun.
CEO of Xiaomi, Lei Jun.
Xiaomi’s new Poco F1 may be a great device but the company has gone the extra mile to make us all appreciate that fact, by advertising the F1 using pictures taken by the flagship Mi Mix 2S.
Ricci Rox,
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Only last week, there was word of Huawei using DSLR shots as camera samples of the new Nova 3i in an ad. If you thought the aftermath of that decision—a massive media blowout—would’ve dissuaded other OEMs from doing something similar, you’d be wrong, as Xiaomi has been caught doing the exact same thing.

While Xiaomi’s transgressions aren’t nearly as heavy as Huawei’s, it’s still a bit annoying to see an OEM on the scale of the Chinese company stoop so low. The company’s global media spokesperson, Donovan Sung, was caught using an image taken by the Mi Mix 2S as a camera sample for the new Poco F1.

Users on Reddit quickly discovered the irregularity, as the exec had already used that same image to promote the Mix 2S earlier in the year. The original image had the Mi 2S watermark at the bottom left, and the image posted for the Poco F1 is the same, albeit with the original watermark badly photoshopped out.

What makes this even more amusing was the fact that Xiaomi took the opportunity to take shots at Huawei after the latter’s failings made the way into the headlines last week. Tad hypocritical, that.

Mix 2S post on the left, Poco F1 on the right. Same image. (Source: Faiso333)
Mix 2S post on the left, Poco F1 on the right. Same image. (Source: Faiso333)

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1871 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 08 > Xiaomi executive nabbed promoting the new Poco F1 with fake camera samples
Ricci Rox, 2018-09- 2 (Update: 2018-09- 2)