Verizon unveils a third unlimited data plan that's more unlimited than its other two unlimited plans
Verizon has a problem with understanding what the word “unlimited” really means. The largest mobile network in the United States has launched a new “unlimited” data plan, dubbed “Above Unlimited.” This marks the third mobile data plan advertising itself as unlimited currently sold by Big Red.
The “Above Unlimited” plan allows users unlimited data, but like all things Verizon, there’s a caveat. The first 75 GB of data are sold as “Premium Unlimited 4G LTE Data,” whatever that means. After the customer’s data ticker hits 75 GB, mobile data may be throttled back during “times of congestion” on the network. The new plan will be available for purchase June 18 for USD $95/month (with a price decrease as more lines are added).
The biggest problem with Verizon’s new plan is that it’s the third “Unlimited” plan it offers. The base “Go Unlimited,” which starts at $75/month for a single line, is advertised as offering unlimited 4G LTE data, but the fine print shows that this plan can be throttled at any time to help with congestion on the network. This is essentially a fancy boilerplate way of giving Verizon carte blanche for delivering less-than-advertised speeds. Video streaming quality is also limited to 480p on mobile devices. The company’s “Beyond Unlimited,” sold for $10/month more ($85 total) offers 22 GB of “premium” 4G LTE data before throttling kicks in. Video streaming quality is also bumped up to 720p. The whole system is becoming one garbled, confusing mess that customers will have to navigate before purchasing a data plan to fit their needs.
Verizon is likely rolling out the new data plan to meet consumer demand and compete with the like of T-Mobile, which offers a truly unlimited data plan with no throttling and HD video streaming. However, in true Verizon fashion, the plan is riddled with asterisks and boilerplate fine print. Verizon’s customers have been crying for a truly unlimited data plan for years, and the largest mobile network provider in the U.S. continues to answer that call with truly half-baked solutions designed to offer an inferior product under the guise of better business.