The Oath bloatware is coming soon to Samsung Galaxy S9 handsets on Verizon
About a year ago, Verizon Wireless combined AOL and the parts of Yahoo it had acquired into a new company simply known as "Oath." Now, we see them taking it to the next level, as Samsung and Oath — which is now a wholly owned Verizon subsidiary — have just signed a deal to bring various apps to the Samsung Galaxy S9 and Galaxy S9+ on Verizon.
According to Reuters, this deal will bring the following bloatware to the Samsung flagships on Verizon mentioned above: Yahoo Sports, Yahoo Finance, Go90, and Oath Newsroom. The problem is that advertisers will be able to place their ads within Oath's apps and inside the Samsung Galaxy app. Oath's CEO, Tim Armstrong, thinks that "This gets ads one step closer to being direct to consumer," although ads usually push the customers away from those who deliver them. "You can’t be more direct than being on the mobile phone home screen and app environment," he also added.
The financial terms of the deal remain unknown, but Tim Armstrong confirmed that Samsung and Oath will share the revenue generated by the so-called "native ads" described above.
Since we are sure there are quite a few Verizon Wireless users reading us, it would be great if you could share your opinion on this deal. Would you get a new Samsung flagship on Verizon if it should come with all those apps onboard? Let us know what you think about this entire deal in the section below.