Samsung released its new Galaxy S9 devices towards the tail end of February, with the devices going on sale a few weeks after. Sales of the devices have been anything but a convincing affair since then, though.
The first week saw poor sales in Samsung’s home South Korea, but numbers saw a climb when the devices hit shelves globally—with the duo ending April as the best-selling devices in the world. Sadly, sales have stalled since then, as analysts claim the S9 devices are the worst-selling devices in the series since the Galaxy S3 released in 2012.
According to the source, the S9 devices are set to peak at 31 million shipped units, a far cry from the all-time record of 50 million units set by the S7. Poor sales of the devices have contributed to Samsung’s relatively lackluster sales in Q2, with the company recording US$13.2 billion in profit and US$51.8 billion in revenue. While independently impressive numbers, those figures still show a minor decline from the company’s Q1 numbers of US$14 billion in profit and US$54 million in revenue.
Of course, this was always expected. The S9 devices are largely incremental upgrades over the S8 and S8+, and so aren’t particularly attractive when compared to the much cheaper last-gen devices. The Galaxy S10 is where we expect Samsung to go all-out, and recent leaks say as much. It wouldn’t be much of a surprise to see the S10 break the S7’s record of 50 million shipments.