Xiaomi and Samsung hold down the Indian smartphone market with massive combined 60% market share
A report by analytics firm Canalys has detailed the current standings of the Indian smartphone market, with the released data showing Xiaomi and Samsung’s insurmountably tight grip over the market.
By this time last year, Samsung were kings of the Indian smartphone market with a handy 25% market share, while Xiaomi came in second with an 18% share. While both companies have seen significant growth since then in that market, Xiaomi managed to outdo the South Korean company in that regards by posting a hefty 106% year-on-year growth; Samsung makes do with a 47% growth.
Going by the report, both Xiaomi and Samsung have 30% each of the market. That, of course, puts them neck-in-neck and gives them a combined 60% market share. Vivo comes in third with 11%, OPPO in fourth with 10%, and all other OEMs combine to take the remaining 19% share.
The Indian smartphone market grew over the past year to become the second largest in the world, and Xiaomi’s focus on that market had paid dividends. Samsung ended Q1 behind Xiaomi but bounced back in Q2, mainly due to the introduction of high-value devices aimed at competing with Xiaomi in that niche.
While the figures above are gotten from data posted by Canalys, Counterpoint Research has other ideas about the state of affairs in the Indian smartphone market. According to Counterpoint, Samsung rebounded from a weak Q1 to hold 29% of the market, while Xiaomi sits in second with 28%. There isn't a significant disparity in the numbers posted by the two analytics firms, in any case, so it's hardly a cause for debate.