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Samsung leading the premium segment of the Indian smartphone market

Samsung Galaxy S9 and Galaxy S9+ flagships helped Samsung to lead the premium market sector in India
Samsung Galaxy S9 and Galaxy S9+
Although Xiaomi might be leading the Indian smartphone market when it comes to the totals, things look quite different in the premium area. Here, Samsung leads with a 29 percent share, followed by OnePlus and Apple. However, the best-selling premium handset seems to be the OnePlus 5T, which accounts for 25 percent in this small niche.
Codrut Nistor,
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Xiaomi might be in control of 31 percent of the Indian smartphone market, but there is no room yet for this Chinese brand in the premium sector. Although it only accounts for 4 percent of the entire local smartphone market, the premium niche is quite interesting. After being led by Apple in the last quarter of 2017, the Indian premium sector of the smartphone market is now in Samsung's control.

According to market research data coming from Counterpoint Research, there are three players in the premium sector of the Indian smartphone market, which account for 95 percent of this niche: Apple, OnePlus, and Samsung. When it comes to the top three phone models in this area, the surprising part is that no Apple handset has room in it, since the OnePlus 5T gets an impressive share of 25 percent, followed by the Samsung Galaxy S9+ with 17 percent and the Samsung Galaxy S9, which gets the last position by being in control of 12 percent.

In the future, this area of the Indian smartphone landscape might go through major changes. The list of brands currently active in the local premium sector also includes big names like Google, LG, Huawei, and Nokia. The two handsets to watch in 2018 are the Huawei P20 Pro and the Nokia 8 Sirocco, but the upcoming LG G7 ThinQ might get a slice of the Indian market as well.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5436 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2018-05- 1 (Update: 2018-05- 1)