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Data shows Xiaomi are now kings of the Indian smartphone market, Samsung refutes claims

Xiaomi could be become the fourth-largest smartphone brand in the world by the end of the year. (Source: Business Today)
Xiaomi could be become the fourth-largest smartphone brand in the world by the end of the year. (Source: Business Today)
Data by Canalys and Counterpoint Research point towards Xiaomi's new position at the top of the Indian smartphone market. Samsung has gone out of its way to refute that, though, claiming that it still has a tight lead at the top of the world's second-largest smartphone market.
Ricci Rox,
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Xiaomi had a phenomenal 2017. The company, just about seven years old now, kicked the year off with the Redmi Note 4, a device that shattered sales records globally, due to its high performance to price ratio. Not content to rest on its laurels, the company released the Android One Mi A1, with the device quickly becoming a fan favorite. Both the Mi A1 and Redmi Note 4 were featured on our value smartphone list for 2017

Perhaps due to these devices—and a number of other high bang-for-buck offerings by Xiaomi—the company got within touching distance of Samsung in Q3. Reports by analytic firms Canalys and Counterpoint Research have confirmed that the Chinese company now leads the Indian market. Canalys reports claims that Xiaomi recorded a total of 8.2 million shipments in Q3, staking claim to 27% of the market, while Samsung came in second with 7.3 million shipments and a 25% market share. Counterpoint's figures are also similar, as their report has Xiaomi as boasting of 25% of the Indian market, and Samsung with 23%. 

While the data favors Xiaomi,  Samsung has quickly refuted those claims, stating that it still leads the pack "by a distance". According to a company rep, Samsung boasts of a 45% value market share and 40% volume market share. Samsung India VP Asim Warsi backs up that statement with data from German analytic firm GfK, stating that shipment figures don't tell the whole story, as a percentage of company shipments may not get to end users but end up on store shelfs. A fair point, of course, but one we believe will not hold water for long. It's indubitable that Xiaomi is making major moves in the market. Samsung, on the other, focuses on its premium line. In a battle of value for money—the greatest USP in the Indian market—there's only one winner.

It's not Samsung.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2035 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 01 > Data shows Xiaomi are now kings of the Indian smartphone market, Samsung refutes claims
Ricci Rox, 2018-01-25 (Update: 2018-01-25)