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New 13-inch MacBook apparently coming in H2 2018, MacBook Air could get the axe

The MacBook Air faces imminent retirement. (Source: Apple)
The MacBook Air faces imminent retirement. (Source: Apple)
Going by the huge orders placed by Apple for LCD modules for a new 13-inch MacBook, it appears that the Cupertino giant might soon retire the iconic MacBook Air as it does seem out of place with the new MacBook range.
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General Interface Solution (GIS) has reportedly bagged a sizeable order from Apple for manufacturing LCD modules (LCMs) for a 13-inch MacBook, which is expected to be released sometime in the second half of 2018. GIS Chairman, Chou Hsien-ying, disclosed that the production of LCMs accounts for a small portion of the company's total revenues. With Apple's new order, the company is looking to scale up the production of LCMs from 300,000 units to 600,000 units per month. 

While it is great to see a new 13-inch MacBook, it might very well signal the end of the iconic MacBook Air. The MacBook Air launched close to a decade ago and started the trend of slimmer notebooks that focused on portability and battery life. Ever since Apple redesigned the MacBook line with modern internals and connectivity, the Air seemed a little out of place. The new 13-inch MacBook could be expected to take the Air's spot given that Apple already killed the 11-inch Air in 2016. 

Apple did not comment on its upcoming MacBook plans but industry sources say that this will most likely be the plan. Apple would also look towards pricing it in line with the current 13-inch Air keeping in mind the targeted sales for this segment. 

For those already feeling nostalgic, here's a video of Steve Jobs introducing the MacBook Air at Mac World 2008 (skip to 48:58 for the Air reveal). 

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1358 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 01 > New 13-inch MacBook apparently coming in H2 2018, MacBook Air could get the axe
Vaidyanathan Subramaniam, 2018-01-25 (Update: 2018-01-25)