164.7 million notebooks were shipped in 2017
Research analysis company TrendForce has released a report stating that 164.7 million notebooks were shipped in 2017, an increase over 2016’s total of 161.2 million units. The top six spots for notebook market share in 2017 were occupied by HP, Lenovo, Dell, Apple, ASUS and Acer, respectively. There was one change in the ranking from 2016: Apple moved from fifth place to fourth, pushing ASUS down the list. Apple saw market share rise from 8.3% to 9.6% while the market share for ASUS dropped from 10.3% to 9.5%.
TrendForce made a prediction for 2018’s figures which sees the total amount of notebooks shipped fall to 163.8 million units. The research firm expects the top notebook manufacturers to keep their current positions in the ranking, but Apple is forecast to climb up to a total of 10.4% in market share. Notebook-makers grouped in the label “Other,” including well-known brands such as Huawei and Xiaomi, will likely be the losers this year, as market share for that particular group is expected to fall from 13% in 2017 to 11% in 2018.
Apple’s strength in this segment has been based on a number of factors, including healthy MacBook sales, user loyalty to the brand and integration with other popular hardware products shipped by the Cupertino-based company.