Xiaomi records 10 million shipments in October

You may think you've seen this headline before. Fear not, it's not a case of you getting older—well, you are but that's not the point; we did do a piece with a similar headline back in September. Xiaomi recorded an all-time high figure of 10 million shipments in the month of September but company CEO Lei Jun has, once again, made an announcement stating that the company hit that milestone in October.

Xiaomi's sales numbers have seen a palpable rise this year after a mostly disappointing 2016, with the company breaking record after record on its journey to meet its 100 million shipments target for the year. The company is yet to release its numbers for Q3 but two different reports by analytics firm Canalys have estimated a total of about 25 million shipments across the Indian and Chinese markets, and we expect something close to 30 million shipments globally. 

That figure already eclipses the company's Q2 performance—23 million shipments—and puts the total for the year so far at around 78 million (15 million in Q1). The 100 million objective doesn't seem so implausible now, especially considering the fact that the Chinese giants are yet to release their main Redmi devices for the year.

Most of Xiaomi's successes this year may be chalked up to its ruthless expansion, with the company opening over 200 brick and mortar stores in China this year, and extending its arms to Eastern Europe, with Spain to follow next week.