Study in China shows age demographic of smartphone users
Huawei and Xiaomi are two of the biggest smartphone brands in the world. The former currently holds sway over the Chinese market, and the latter also has a significant market share there. A report by Jiguang, a Chinese analytic firm, has shown data on the age demographic of users of smartphones made by those two companies.
According to the study, Xiaomi and Huawei have predominantly male users. Xiaomi's userbase is 69.1% male, while Huawei's is slightly smaller at 66%. Age-wise, 31.7% of Xiaomi users are within the 30-34 bracket, 25.4% within the 25-29 range, and 14.2% within the 19-24 age grade. Interestingly, users above the age of 40 only account for a measly 6.5% of Xiaomi's userbase.
Huawei's is also similar, albeit with a few differences. The company's devices are most popular in the 25-29 age bracket as users within that demographic account for 29.9% of the company's total customer base. Other age grades follow a spread similar to Xiaomi's. Unlike Xiaomi's, however, users above the age of 40 only account for 2.9% of sales.
Both companies are focused mainly on the working-class demographic, with Xiaomi and Huawei's Honor sub-brand both offering high value-for-money devices that are, no doubt, attractive to the working class bracket looking for functional devices at competitive prices. The sub-20 age grade is especially insignificant here, perhaps, due to that demographic's inclination towards flashier, trendier gadgets like those made by Apple.
Do note that this study is exclusive to the Chinese userbases of both companies and may not be representative of the global scene.
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