Notebookcheck

Study in China shows age demographic of smartphone users

The average Chinese youth is, perhaps, likelier to use an iPhone. (Source: South China Morning Post)
The average Chinese youth is, perhaps, likelier to use an iPhone. (Source: South China Morning Post)
A study by Chinese analytic firm Jiguang has provided data that throws some light on the demographical userbase of Xiaomi and Huawei smartphones in China.

Huawei and Xiaomi are two of the biggest smartphone brands in the world. The former currently holds sway over the Chinese market, and the latter also has a significant market share there. A report by Jiguang, a Chinese analytic firm, has shown data on the age demographic of users of smartphones made by those two companies.

According to the study, Xiaomi and Huawei have predominantly male users. Xiaomi's userbase is 69.1% male, while Huawei's is slightly smaller at 66%. Age-wise, 31.7% of Xiaomi users are within the 30-34 bracket, 25.4% within the 25-29 range, and 14.2% within the 19-24 age grade. Interestingly, users above the age of 40 only account for a measly 6.5% of Xiaomi's userbase. 

Huawei's is also similar, albeit with a few differences. The company's devices are most popular in the 25-29 age bracket as users within that demographic account for 29.9% of the company's total customer base. Other age grades follow a spread similar to Xiaomi's. Unlike Xiaomi's, however, users above the age of 40 only account for 2.9% of sales.

Both companies are focused mainly on the working-class demographic, with Xiaomi and Huawei's Honor sub-brand both offering high value-for-money devices that are, no doubt, attractive to the working class bracket looking for functional devices at competitive prices. The sub-20 age grade is especially insignificant here, perhaps, due to that demographic's inclination towards flashier, trendier gadgets like those made by Apple.

Do note that this study is exclusive to the Chinese userbases of both companies and may not be representative of the global scene.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 01 > Study in China shows age demographic of smartphone users
Ricci Rox, 2018-01-30 (Update: 2018-01-30)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.