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Samsung has no place in the Chinese smartphone market, data shows

Samsung Headquarters. (Source: Social Barrel)
Samsung Headquarters. (Source: Social Barrel)
A report by Kanta World Panel has shown the state of the Chinese smartphone market, with figures indicating Huawei's lead, Apple's growth, and Samsung's almost palpable irrelevance.

The Chinese market is the largest in the world by quite a margin, a statistic that comes as no surprise when the country's population is considered. The country's vast market accounts for a significant percentage of the global market's, which makes it such that a company with a sizeable local market share would rank high globally. Samsung is the complete antithesis of that, however, as the South Korean company manages to maintain a grip on the global market in spite of a dire lack of presence in the Chinese one, with the company making claim to just 2.2% of the local market.

Data by Kanta World Panel has thrown more light on the state of the Chinese market, showing Huawei spot at the top, and Apple's growth over the past few months. According to the report, the top five brands in the market line up as such: Huawei, Xiaomi, Apple, Vivo, and OPPO, with the five of them making up 91% of sales, up from 79% last year. Apple, in particular, saw an explosive growth over the three month period that took its market share from a 0.5% to 17.4%.

The growth of the top five companies has marginalized that of other smaller companies like Meizu and Coolpad, with the aforementioned five taking over specific portions of the market: Huawei as the pop-culture brand; Xiaomi as the biggest online presence; OPPO and Vivo as the "hip" camera-centric brand; and Apple as the luxury premium brand.


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2017 12 > Samsung has no place in the Chinese smartphone market, data shows
Ricci Rox, 2017-12- 7 (Update: 2017-12- 7)