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Apple are kings of the UK smartphone market

Apple headquarters, Cupertino. (Source: Urban Splatter)
Apple headquarters, Cupertino. (Source: Urban Splatter)
Data by Counterpoint has shown Apple's position as the kings of the UK smartphone market, albeit with a nigh-intangible advantage over rivals Samsung. Alcatel, surprisingly, finds a spot in the top five—just below Huawei, and above Motorola.
Ricci Rox,
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Apple are top dogs in a wavering UK smartphone market, according to data published by Counterpoint. The American company, in spite of being at the tail end of a sales cycle (for the iPhone 7), managed to beat out fierce rivals Samsung.

Apple sales volume accounted for an impressive 34.4% of shipments in the market in Q3, with Samsung coming in second at a close 34%, Huawei in far third with 13%, and quite surprisingly, Alcatel in fourth with 4%. Motorola rounds up the top five with a paltry 3% of total shipments.

The UK market as a whole saw a decline in Q3—an 8% Year-on-Year drop that mirrors the Chinese market's. This drop is in spite of a 7% rise in the global smartphone market as gleaned from data from other analytics firms. It may be a sign that the more developed markets are getting saturated, paving the way for developing markets in India, Africa, and Latin America.

Specific models in mind, the iPhone 7 was the best selling smartphone in the UK, with Samsung's S8 and S8+ combo making up the top three. Another Samsung offering, the Galaxy J3 comes in fourth, and Huawei's P10 Lite in fifth.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1871 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 11 > Apple are kings of the UK smartphone market
Ricci Rox, 2017-11-23 (Update: 2017-11-23)