Notebookcheck

Apple are kings of the UK smartphone market

Apple headquarters, Cupertino. (Source: Urban Splatter)
Apple headquarters, Cupertino. (Source: Urban Splatter)
Data by Counterpoint has shown Apple's position as the kings of the UK smartphone market, albeit with a nigh-intangible advantage over rivals Samsung. Alcatel, surprisingly, finds a spot in the top five—just below Huawei, and above Motorola.

Apple are top dogs in a wavering UK smartphone market, according to data published by Counterpoint. The American company, in spite of being at the tail end of a sales cycle (for the iPhone 7), managed to beat out fierce rivals Samsung.

Apple sales volume accounted for an impressive 34.4% of shipments in the market in Q3, with Samsung coming in second at a close 34%, Huawei in far third with 13%, and quite surprisingly, Alcatel in fourth with 4%. Motorola rounds up the top five with a paltry 3% of total shipments.

The UK market as a whole saw a decline in Q3—an 8% Year-on-Year drop that mirrors the Chinese market's. This drop is in spite of a 7% rise in the global smartphone market as gleaned from data from other analytics firms. It may be a sign that the more developed markets are getting saturated, paving the way for developing markets in India, Africa, and Latin America.

Specific models in mind, the iPhone 7 was the best selling smartphone in the UK, with Samsung's S8 and S8+ combo making up the top three. Another Samsung offering, the Galaxy J3 comes in fourth, and Huawei's P10 Lite in fifth.

Read all 1 comments / answer
static version load dynamic
Loading Comments
Comment this article

Quality journalism is made possible by advertising. We show the least amount of ads whenever possible. We intentionally show more ads when an adblocker is used. Please, switch off ad blockers.

Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 11 > Apple are kings of the UK smartphone market
Ricci Rox, 2017-11-23 (Update: 2017-11-23)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.