Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Samsung hopes to win back the Chinese market with the Galaxy S10 phones

The Samsung Galaxy S10 Plus. (Source: Samsung)
The Samsung Galaxy S10 Plus. (Source: Samsung)
Samsung released the S10 phones a few weeks ago and is hoping to use the devices as a tool in a bid to claw back its lost market share in China. It appears to be working, too, with sales said to be already twice that of the Galaxy S9 phones.
Ricci Rox,

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! English native speakers welcome!

News Writer - Details here

Samsung released the Samsung Galaxy S10 phones last month, and the devices have sold extremely well, as they broke pre-order records in both the US and UK. The South Korean company is hoping to use the S10 trio as leverage in a bid to win back some much-needed market share in China.

Samsung had a hefty 20% market share in China back in 2013 but that figure has plummeted over the years, with the company having under 1% about a year ago. That fall is, in part, due to the rise of local OEMs like Huawei and Xiaomi, with OPPO and Vivo also providing competition from the sidelines. 

It also doesn't help that Samsung's pricing in China has been a tad out of sorts, with locals preferring high-value offerings from Xiaomi and Honor. And even when premium devices are wanted, iPhones are the flagships of choice, with Huawei a second best.

The South Korean company hopes to remedy that with the S10 phones, and has now made the flagships more affordable by way of trade-ins that top out at US$450. Considering how trade-in values in the US top out at US$550, this also shows how the company is, once again, neglecting that market. Of course, devices prices are also relative.

, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Source(s)

Read all 2 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Ricci Rox
Ricci Rox - Senior Tech Writer - 1982 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 03 > Samsung hopes to win back the Chinese market with the Galaxy S10 phones
Ricci Rox, 2019-03-22 (Update: 2019-03-22)