Notebookcheck

Samsung's smartphone market share in China drops to 0.8%

It is possible sales of the Galaxy S9 will see Samsung's smartphone market share in China increase this year. (Source: Samsung)
It is possible sales of the Galaxy S9 will see Samsung's smartphone market share in China increase this year. (Source: Samsung)
Samsung may still be the world’s largest smartphone vendor but the South Korean company is struggling to make an impact in the important Chinese market. The smartphone market in China is currently dominated by domestic brands, with Apple also managing a small slice of the pie. It has been reported that Samsung’s share dropped to 0.8% in the fourth quarter of 2017, putting the company in 12th position for that particular market.

It seems that being the world’s largest smartphone vendor does not necessarily mean instant success in certain markets. New data from Strategy Analytics, reported on by The Korea Herald, has placed Samsung in 12th position in the Chinese market with an estimated 0.8% share. The Seoul-based conglomerate commanded 20% of the smartphone market share in China as recently as 2015, so these new figures will likely be disconcerting for executives at Samsung as they appear to illustrate just how bad things have become for the company in that part of Asia.

Apple has been nipping at Samsung’s heels for some time in regard to global smartphone market share. IDC reported that the Cupertino-based company actually overtook its rivals for worldwide share in the final quarter of 2017 (19.7% vs. 18.9%). If this trend continues, then it seems likely Samsung will lose the smartphone crown to the American firm in the near future. Strong competition from domestic market leaders such as Huawei, Oppo, Vivo, and Xiaomi has been a major factor in the South Korean company’s drastic decline in China. With Apple's continuing growth and the fiercely competitive state of the Chinese market, Samsung will be hoping for impressive sales figures from the Galaxy S9 and S9+ flagship devices to reassure investors.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > Samsung's smartphone market share in China drops to 0.8%
Daniel R Deakin, 2018-04-10 (Update: 2018-04-19)