Samsung's smartphone market share in China drops to 0.8%

It seems that being the world’s largest smartphone vendor does not necessarily mean instant success in certain markets. New data from Strategy Analytics, reported on by The Korea Herald, has placed Samsung in 12th position in the Chinese market with an estimated 0.8% share. The Seoul-based conglomerate commanded 20% of the smartphone market share in China as recently as 2015, so these new figures will likely be disconcerting for executives at Samsung as they appear to illustrate just how bad things have become for the company in that part of Asia.

Apple has been nipping at Samsung’s heels for some time in regard to global smartphone market share. IDC reported that the Cupertino-based company actually overtook its rivals for worldwide share in the final quarter of 2017 (19.7% vs. 18.9%). If this trend continues, then it seems likely Samsung will lose the smartphone crown to the American firm in the near future. Strong competition from domestic market leaders such as Huawei, Oppo, Vivo, and Xiaomi has been a major factor in the South Korean company’s drastic decline in China. With Apple's continuing growth and the fiercely competitive state of the Chinese market, Samsung will be hoping for impressive sales figures from the Galaxy S9 and S9+ flagship devices to reassure investors.

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