Smartphone market share forecast predicts Apple gains

Face ID technology is expected to be featured in future Apple flagships. (Source: MacRumors)

A leading market intelligence research company has issued a report forecasting smartphone market share gains for Apple in 2018. Samsung remains in the top spot but could see a drop in overall market share.

by Daniel R Deakin, 2018/02/13

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TrendForce, a market intelligence provider, has issued a report forecasting expected smartphone production and market share for 2018. Samsung is predicted to retain first place (same as 2017) with Apple remaining in second position. However, market share percentages are likely to change according to TrendForce. The research company shows Samsung’s market share dropping from 21.9% to 20.3% whilst Apple enjoys growth, rising from 15.2% in 2017 to a potential 15.7% in 2018.

Factors behind Apple’s possible market share increase include the release of three new flagship models later on this year, improvements to iPhone specifications in general and the further tapping of India as a valuable iPhone-buying market. Samsung should expect decent sales figures this year with the impending releases of the Galaxy S9 and Note 9.

Huawei is also predicted to enjoy some market share growth in 2018, rising from 10.8% to 11.6% (third position). The Chinese company has products like the Honor 9 in its line-up which have helped see the smartphone manufacturer rival Samsung and Apple in terms of production and sales. Xiaomi, OPPO and Vivo have been forecasted to fill fourth, fifth and sixth places, respectively.