Huawei apparently has no plans of giving up on the US market

Huawei released the P20 and P20 Pro a few days ago. Word reaching us has confirmed that the devices will not be sold in the US, which we believed to signal the end of Huawei's attempts at selling its devices in the US, after the debacle with Best Buy. However, it would seem the Chinese company is still optimistic about its chances of breaking through.

Huawei's struggles in the US are well-documented. The company had a deal with AT&T in the works, one that would see the Chinese giant sell its smartphones under the carrier's banners. That deal fell through at the climax, however, and a similar attempt with Verizon shared the same end. The company had taken to selling its devices on Best Buy but even that came to an end last week, with the retail chain ending the partnership. 

"We are committed to the US market and to earning the trust of US consumers by staying focused on delivering world-class products and innovation," Huawei consumer business group CEO Richard Yu was quoted as saying. "We recognize we are not a known brand in the US and we need to build our brand here. Our first step is to win the trust of consumers."

Huawei undoubtedly produces fine devices. The P20 devices, for example, are considered to be the best camera smartphones in the world at the moment—proof of Huawei's lean towards innovation. Sadly, the US market doesn't look to be receptive to the company's advances.

It's likely that Huawei will stick to selling its devices unlocked via online outlets. That isn't optimal, of course—the US smartphone industry is mostly carrier-focused—but beggars can't be choosers.