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Huawei records excellent growth in Europe

Huawei may be the second biggest smartphone company in the world but that title is unlikely to last. (Source: Gizbot)
Huawei may be the second biggest smartphone company in the world but that title is unlikely to last. (Source: Gizbot)
The name Huawei may not be a fan favorite in the US but you'd be wrong if you thought the company was just another upstart unknown Chinese OEM. According to IDC, Huawei overtook Apple to become the second-largest smartphone brand in Europe last quarter.

At the end of Q2 2108, it was revealed that Huawei had overtaken Apple to become the second-largest smartphone brand in the world, just below Samsung. While the company’s strong grip on China—the world’s biggest smartphone market—was undoubtedly a factor, its presence in Europe also had a part to play.

According to data from IDC, the company’s market share grew from 13.50% in Q2 2017 to 24.80% in Q2 2018, with unit sales showing a massive 74% year-on-year growth. This growth also saw the company mirror its rise in the global market, as it overtook Apple to become the second-largest smartphone company in Europe. 

That's impressive, of course, but it’s a title that's unlikely to last for long. Q2 and Q3 are usually the weakest in terms of Apple smartphone sales, since the Cupertino-based OEM launches its new generation of devices around September. That said, having Huawei overtake Apple for six months of the year is still worthy of all the headlines. 

Huawei aside, another big winner in Europe this past year was Xiaomi. The Chinese company began its expansion into that market about 21 months ago, and it's shocking to see just how far it went in that period. Xiaomi ended Q2 2017 with an underwhelming 0.10% market share but grew to a whopping 3.8% by the end of the same quarter in 2018. Unit sales also saw a jump of almost 3000%.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 08 > Huawei records excellent growth in Europe
Ricci Rox, 2018-08-26 (Update: 2018-08-26)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.