Notebookcheck

Huawei wants to make Honor the world's fourth-largest OEM

Honor president, George Zhao, Huawei has big plans with its sub-brand
Honor president, George Zhao
Huawei has big plans for its sub-brand Honor, which has achieved an impressive YoY growth in international shipments of 170 percent last year. While Honor is still far behind, Huawei is planning to make it the fourth-largest global smartphone maker as soon as possible, although it might take a while.

Huawei has been on a positive trend for a while now, and its 2018 financial report confirms that it might even become the leader of the smartphone market by 2020 as planned. According to this report, the company's revenue topped US$105 billion last year — an increase of almost 20 percent from 2017. 

Samsung remains the leader of the market, although its 2018 financial report does not look that great. However, this is about Honor, so we should point out that Huawei's sub-brand shipped over 27 percent units more in 2018 than in 2017. Since Huawei introduced Honor in China first, it is no surprise that the sub-brand achieved an impressive YoY international growth in 2018 that exceeded 170 percent.

Overall, the global smartphone market dropped by 3.1 percent last year. According to IDC, the first five smartphone makers in 2018 were Samsung, Huawei, Apple, Xiaomi, and Oppo. Right now, beating both Xiaomi and Oppo seems like an impossible task for Honor, but Huawei might have a few aces up its sleeve. While its plan to become the leading smartphone maker seems to be quite close to fruition, pushing Honor up to the fourth position might take a while. Would you bet on Honor? How long do you think it needs to beat Xiaomi and Oppo?

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Read all 3 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > Huawei wants to make Honor the world's fourth-largest OEM
Codrut Nistor, 2019-04- 3 (Update: 2019-04- 3)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.