Honor has sold three million Honor 10 units in just over two months

Huawei’s Honor sub-brand released the Honor 10 a short while ago in April. It would appear that the device has done extremely well since then, with the company confirming that it has shipped three million units of the premium smartphone.

The Honor 10 offers an impressive package, especially at its sub-US$500 price point, so it’s no surprise that it has sold so well. The only devices offering a similar price to performance ratio are Xiaomi’s Mi 8, the OnePlus 6, and the Asus Zenfone 5Z. Of the three, the Mi 8 has been panned for its iPhone X-esque nature, and the Zenfone 5Z still isn’t available in a number of markets. On the flip side, the Honor 10 has the benefit of being made by Huawei, a company that sits only behind Samsung and Apple in the pecking order.

Shipping three million units of one device is definitely something to boast of, as it’s not the only current-gen device offered by the marque at the moment—the Honor View 10 is another. There’s also the fact the device was released only about two months ago.

The success of the Honor 10 has likely played no small part in Honor’s growth over the past year or so. The company launched the Honor 7X and Honor View 10 towards the end of last year, with intense campaigns placing both devices—the 7X, especially—on the radars of potential buyers. While sales number of the two aforementioned devices are unknown, when combined with the success of the Honor 10, Honor’s rise becomes logical. 

“At Honor, we’re delighted to see that our dedication to delivering unrivaled innovation and user experience at an unbeatable value has been recognized and met with such enthusiasm by users all around the world,” Honor President George Zhao was quoted as saying. “Our strong performance globally so far in 2018 puts us in a strong position to meet our goal of being a top-three global smartphone brand within five years.”

The company recorded an impressive 150% year-on-year growth in H1 2018 outside China. More specific growth numbers include a 300% year-on-year climb in shipments for the Indian market—across H1 2018—with numbers in the UK and Spain also standing at a similarly outstanding 200% and 500% respectively.