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Honor sees 27% YoY growth in shipment figures

The Honor 10. (Source: GSMArena)
The Honor 10. (Source: GSMArena)
George Zhao, President of Huawei’s Honor sub-brand has revealed that the company saw a 27% year-on-year rise in shipment numbers across the first three quarters of the year, a figure that was likely helped along by the releases of popular devices like the Honor 7X and Honor 10 this year.

According to a post by Honor president George Zhao, the company saw significant growth in smartphone shipments across the first three quarters of the year, recording a 27.1% year-on-year growth. 

Huawei had a hell of a year. The Chinese company, embattled as it may have been, broke all its smartphone sales records, as it sold over 200 million devices over the course of the year. The huge increase in sales and an accompanying drop in Apple’s shipment figures ensured that Huawei became the second biggest smartphone brand this year.

While Huawei positions itself as a top of the line premium brand, the company’s Honor sub-brand is built to compete in the value-for-money market that’s dominated by Xiaomi. Honor has managed to match Xiaomi in most of the markets dominated by the latter—India, for example. As such, the company’s growth this year isn’t surprising.

Honor managed to put out great value for money smartphones like the Honor 7X and Honor 10, both of which are contenders for being the best devices in the low mid-range and sub-premium segments respectively. 

Huawei as a whole saw a 32% rise in shipment numbers this year, and Honor’s 27.1% figure is in line with that. The company released the Honor V20 this week in China and will bring it to the global market on January 22. The phone is expected to ship with a price tag of about US$500 worldwide, which would make it one of the best value flagships on the market.

Data by IDC.
Data by IDC.


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Ricci Rox, 2018-12-28 (Update: 2018-12-28)