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AOL and Yahoo to be combined into new Verizon sub-brand, dubbed "Oath"

Oath will be a merger of both AOL and Yahoo. (Source: AOL)
Oath will be a merger of both AOL and Yahoo. (Source: AOL)
Verizon will merge AOL, Yahoo, and all associated brands under a single "house" named Oath. It appears that Oath will serve as a brand manager for the myriad of names within it.

Verizon has made some waves over the past few years by acquiring former internet juggernauts AOL and Yahoo. Now, Big Red will combine these two into a new organization, which will be called “Oath.”

Back in 2015, Verizon bought AOL for about $4.4 billion. At the time, AOL owned major internet business outlets like The Huffington Post, TechCrunch, and Engadget, all of which have been absorbed into Verizon. Since buying these properties, Verizon hasn’t done much with them and has left them to function autonomously.

Last July, Verizon announced a deal to acquire Yahoo for about $4.8 billion, taking with it Yahoo’s mail, media, search, and advertising businesses. That deal is scheduled to close in the second quarter of this year, likely on April 24. There is a chance that the acquisition may fall through, as either party can still opt to terminate the deal. Given Yahoo’s troubles with security and revenue prior its acquisition, however, that it highly unlikely.

Tim Armstrong, CEO of AOL, confirmed the new brand in a tweet, stating “Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017.” The Oath brand looks like it’ll act more as a container of the many sub-brands under AOL and Yahoo. According to an email from an AOL spokesperson, Oath will be an “umbrella” under which “the portfolio of brands” will fall to create “a house of brands structure.”

It’s still not quite clear what Oath will be or do, but it sounds like it’ll be some kind of brand manager for all the companies under AOL and Yahoo, including Techcrunch, Yahoo!, Alto, Engadget, and others. We’ll find out more about Oath and what it means for Verizon when it officially launches this summer.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 04 > AOL and Yahoo to be combined into new Verizon sub-brand, dubbed "Oath"
Sam Medley, 2017-04- 4 (Update: 2017-04- 5)
Sam Medley
Sam Medley - Review Editor - @samuel_medley
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.