Breaking the oath: Verizon's subsidiary will become Verizon Media Group in 2019
Last week, Verizon disclosed a US$4.6 billion write-down in the value of Oath. Now — less than two years since the creation of the Oath brand — the wireless giant has unveiled the decision to rename its unit that combines AOL and Yahoo assets into Verizon Media Group.
According to the official press release, the replacement of the Oath brand represents the company's "strong alignment as a core pillar of Verizon's business." The change will come into effect on January 8, 2019. Remains to see what new hardware products and services will be shown by Verizon Media Group at CES 2019, because the aforementioned date is also the day when next year's trade show in Las Vegas opens its gates for the general public.
Verizon made many changes to various Oath-related products, including the launch of the Yahoo app, new Yahoo Mail features and the Yahoo Mail app for iOS 12, the recent no-porn Tumblr policy changes, and much more.
Is Verizon on the right path or not? Would you rather keep Oath or go with the straightforward Verizon Media Group name? After all those breaches, maybe they should have decided to rename Yahoo instead.