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Wearables market grows by 5.5% year over year, showing wearables aren't dead yet

Image: IDC
Image: IDC
The wearables market grew 5.5% from Q2 2017 to Q2 2018 mainly due to large growth in developing markets. Apple continued its dominance and enjoyed a 38% year over year growth. Xiaomi came in a close second. Fitbit was a big loser, seeing a year over year decline of 22%. While the future of wearables is still in flux, the market is far from dead.

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The wearables market may be on the decline in North America and Europe, but there’s one place smartwatches and fitness trackers are booming: emerging markets. Wearables saw a 14% increase year over year in emerging markets (such as Latin America and Africa) and a 5.5% increase globally, indicating that wearables still have a place on many people’s wrists.

Apple is still the market leader. The Cupertino-based company shipped 4.7 million units worldwide this past quarter, an increase of 38% from last year. Xiaomi came in a close second, shipping 4.2 million units (up 20% from last year). The biggest mover was Huawei, which saw a staggering 118% jump in wearable shipments compared to Q2 2017. Despite this growth, Huawei’s sales numbers were just over a third of Apple's at 1.8 million.

Fitbit lost big this past year, seeing a decline of 22% year over year. The likely cause is Fitbit’s lack of a competitive device; while the Versa smartwatch has expanded Fitbit’s presence among smartwatch manufacturers, the company’s simple fitness trackers have declined in popularity over the past year.

There’s obviously still a market for smartwatches. Jitesh Ubrani, a senior research analyst for IDC, said that mature Western markets (i.e., the U.S., Europe, and Japan) are seeing a decline in wearable shipments because they are “transitioning to more sophisticated wearables.” This may be true; the buzz generated around the Nubia Alpha, a wearable Android device currently in development, may be a hint of the future of wearables. Additionally, marketing efforts in developing economies have increased sales of simple wearables and cheaper smartwatches. This renewed push in markets like China, Africa, and the Pacific Islands is largely responsible for a 5.5% global growth in the wearables market.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 09 > Wearables market grows by 5.5% year over year, showing wearables aren't dead yet
Sam Medley, 2018-09- 5 (Update: 2018-09- 6)
Sam Medley
Sam Medley - Review Editor - @samuel_medley
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.